About

Pickle for pay Mission and Vision

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Mission

To promote pickleball by empowering NIL athletes, college pickleball clubs, and brands through meaningful partnerships, fundraising, and marketing services that drive growth and community engagement.

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vision

To be the leading platform that unites college athletes, pickleball clubs, and brands, creating a thriving pickleball culture that benefits athletes, clubs, collectives, and the sport itself on a national scale.

About Pickle for Pay: Our Services

Pickle for Pay is dedicated to growing the sport of pickleball by harnessing the influence of college communities and NIL athletes. Our platform connects brands, athletes, and pickleball clubs through fundraising events, paid ambassador opportunities, and social media marketing strategies—all designed to expand the reach and impact of pickleball while supporting student-athletes and campus clubs.

Fundraisers

We work closely with NIL collectives to organize engaging pickleball events that boost donor participation. These fundraisers benefit student-athletes, while a portion of the proceeds supports the development of on-campus pickleball clubs, creating a ripple effect of growth and support.

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Social media marketing

Our ambassador network, composed of NIL athletes and college pickleball club members, drives compelling user-generated content (UGC) for pickleball brands. We create dynamic social media campaigns that amplify brand visibility and engage the growing pickleball audience in the college space.

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Ambassador Program

We connect college athletes and pickleball clubs with top pickleball brands through our ambassador program, creating paid promotional opportunities. This program allows ambassadors to create authentic content while elevating brands and fostering growth within the pickleball community.

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Merchandise

In addition to our marketing services, Pickle for Pay offers a line of unique and high-quality pickleball products. These products are designed to reflect the competitive spirit and passion of the game, while supporting our mission of growing the sport across college campuses.

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Pickle for Pay: Born from a Changing Collegiate Landscape

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The Rise of Pickleball on College Campuses

Pickleball, combining elements of tennis, badminton, and ping-pong, has surged in popularity, especially among college students. Its accessibility, social nature, and exciting gameplay make it a favorite on campuses, fostering community and sportsmanship through recreational programs and competitive clubs.

The Advent of NIL Athletes

Recent changes in Name, Image, and Likeness (NIL) rights allow college athletes to leverage their personal brands for endorsements. This new opportunity has made athletes influential figures, driving trends and leadership on and off-campus.

Fusing Pickleball and NIL Athletes

Pickle for Pay fuses the growing influence of NIL athletes with the passion of college pickleball club members to create a powerful platform for promoting pickleball brands. By partnering with both NIL athletes and campus pickleball clubs, we leverage their reach and authenticity to drive brand visibility and community engagement. Through our ambassador program, we connect these athletes with brand deals, allowing them to showcase products while growing the sport. This synergy not only boosts brand awareness but also highlights the inclusive and competitive nature of pickleball.

Benefits for All

Pickle for Pay creates a unique ecosystem where NIL athletes, pickleball clubs, collectives, and brands all benefit. Through our ambassador program, we connect NIL athletes and pickleball club members with top pickleball brands, securing paid brand deals. These athletes create authentic content that promotes products, enhancing brand visibility while growing the sport on college campuses.

In addition, we partner with collectives to organize engaging pickleball fundraisers that directly benefit student-athletes. These events not only raise funds for NIL collectives but also support on-campus pickleball clubs, driving growth and fostering community involvement. Together, our ambassador program and fundraiser initiatives provide financial support for athletes and clubs, while giving brands a powerful platform to reach the vibrant college pickleball community.

Pickle for Pay was founded by Seth Bloom, a racket sports aficionado with a rich background in tennis and squash, who discovered his passion for pickleball in the summer of 2023. Joining him is Ford Clark, whose extensive experience in operations management and campus recruitment forms the backbone of our visionary team. Together, they're steering Pickle for Pay towards a future where pickleball is not just a sport, but a lifestyle embraced worldwide.